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Why PR Matters for Independent Agencies
Independent agents play a vital role in educating and guiding their communities. Strategic public relations helps amplify that role by building credibility, driving brand recognition, and positioning your agency as a trusted voice on insurance and risk topics people care about.
When your expertise appears in local news, TV, radio, podcasts, or online media, it strengthens your agency’s reputation and helps consumers see the value of independent agents.
Earned media is one of the most trusted sources of information — and your community wants to hear from you.
CE will not be offered for this webinar Free for Big I New York and Big I Connecticut members!*
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* If you are not a Big I member, contact: Christine Neet, AVP of Member Engagement cneet@biginy.org or call 315-432-4231 www.biginy.org/join www.bigict.org/join