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PR 101: Best Practices for Independent Agents

PR 101: Best Practices for Independent Agents
 

Why PR Matters for Independent Agencies

Independent agents play a vital role in educating and guiding their communities. Strategic public relations helps amplify that role by building credibility, driving brand recognition, and positioning your agency as a trusted voice on insurance and risk topics people care about.

When your expertise appears in local news, TV, radio, podcasts, or online media, it strengthens your agency’s reputation and helps consumers see the value of independent agents.

Earned media is one of the most trusted sources of information — and your community wants to hear from you.

Learn how earned media works, why it builds trust faster than ads, and how to use Trusted Choice® PR tools to raise your agency’s local profile.


 For All Agency Staff

CE will not be offered for this webinar
Free for Big I New York and Big I Connecticut members!* 

Register Now(You will be leaving the Big I NY or CT website)


* If you are not a Big I member, contact:
Christine Neet, AVP of Member Engagement 
cneet@biginy.org or call 315-432-4231  
www.biginy.org/join           www.bigict.org/join

 
When
3/4/2026 12:00 PM - 1:00 PM
Where
Online-at Your Desk

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