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2027 Big I Marketing Summit

2027 Big "I" Marketing Summit
Wednesday, January 6, 2027 - Friday, January 8, 2027
Austin, TX


Grow Members. Keep Members. Get Better Together.
We’re taking the Big “I” Marketing Summit to Austin with one big goal in mind: member growth and retention.

This is one of the most valuable, fun and collaborative few days you’ll spend out of the office all year. Big “I” association pros from across the country come together to learn, share what’s working, steal a few great ideas from each other (we encourage it!) and get better at what we do.

Here’s the thing: every state has a secret strength. Something they’re doing really well. At the Big “I” Marketing Summit, we’re going to uncover those strengths, share them and harness the best of what’s working across the country.

Expect practical learning, lots of collaboration, honest conversations and plenty of Austin fun. You’ll leave with tangible tools, fresh ideas and proven strategies you can put to work immediately to attract more members, keep the ones you have and build a stronger association.

So much to learn...

  • The Membership Lifecycle: From Prospect to Superfan
  • Marketing to Multiple Generations (Without Being Cringy!)
  • Digital Marketing Plans & Strategies
  • "Ask Me Anything" Panel
  • In-depth Social Media Discussions
  • Building a New Member Onboarding Campaign
  • HubSpot - Brand New or Seasoned, This is for You
  • Roundtables...Lots of Roundtables!


Come ready to share. Leave ready to grow. 

But wait, what about the Thursday Night Group Activity?
We’re keeping the details under wraps for now, but here’s what we can tell you: you’re going to want to be there. You know we'll laugh, talk and make some great memories. Food? Absolutely. Drinks? Of course. Fun? Guaranteed. The activity itself? That’s staying a surprise—for now. Grab your spot, come ready for a great night and trust us: Thursday night is going to be a good one.


PRICE
Big "I" State Association
•Summit & Group Activity: $325
•Summit Only: $275
Sponsor
•Summit & Group Activity: $399
•Summit Only: $350


MEETING LOCATION
Texas Mutual Insurance Company
2200 Aldrich St
Austin, TX 78723

The meeting location is a 5-minute walk (.2 miles) from the hotel.

OVERNIGHT ROOMS 
Origin Hotel Austin
1825 McBee St
Austin, TX 78723
512-861-1140

Special rate of $119/night + tax.  To receive this special rate, you need to book by Tuesday, December 22nd.  Booking link and code to be shared soon.  There is onsite self-parking available for $25/night + tax.  In and out privileges are included.  You will need the hotel to validate your parking ticket.

Reserve Your Room

You can also call the hotel to book.  You'll need to provide this code:  010627JBP.

TO REGISTER
Please click the orange rectangle. If need help registering or encounter any issues, please contact Allison Just at 315-432-4249 (direct).  Allison can get you registered over the phone with a credit card (no fees). 

First time attending the Summit? Call Allison at 315-432-4249 to register.

Sponsors with comped tickets included: You'll need to register your tickets through Allison at ajust@biginy.org or 315-432-4249.  Comped tickets cannot be redeemed online.

QUESTIONS?
Reach out to Allison Just at ajust@biginy.org or 315-432-4249.



When
1/6/2027 6:00 PM - 1/8/2027 4:00 PM
Where
2200 Aldrich St Austin, TX 78723

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